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OnlyFans Advertising ROI Calculator
Work out what an acquired subscriber could be worth, what you can afford to pay per click, and how conversion changes the result. Use your own numbers, compare scenarios, and download the calculation.
No account required. Example assumptions, not earnings promises.
Your scenario
Revenue for subscribers acquired with this budget, over your entered paid-month period. Not necessarily revenue received this month.
Contribution after ads, before other costs and tax
-$200.00
Advertising ROI: -20%
- Expected clicks
- 2,000
- Expected new subscribers
- 40
- Cost per acquired subscriber
- $25.00
- Revenue per subscriber after fee
- $20.00
- Break-even CPC
- $0.40
- Break-even conversion
- 2.5%
Gross cohort revenue$1,000.00
Platform fees-$200.00
Revenue after platform fee$800.00
Ad spend-$1,000.00
Fractional subscribers represent an expected average, not partial people. The model assumes the full budget buys clicks at your entered CPC. Agency fees, production, labor, currency conversion and taxes are excluded. This is not net profit.
What if conversion changes?
Same budget, CPC and subscriber revenue. These scenarios are illustrations, not confidence intervals.
| Conversion | Subscribers | ROI |
|---|---|---|
| 1% | 20 | -60% |
| 2% (entered) | 40 | -20% |
| 3% | 60 | 20% |
A worked example
Suppose a $1,000 campaign buys clicks at $0.50 and 2% of those clicks become new subscribers. That produces 2,000 clicks and an expected 40 subscribers.
At $10 per paid month, two paid months on average, and $5 in additional revenue per subscriber, gross revenue is $25 per subscriber, or $1,000 for the cohort. An assumed 20% platform fee leaves $800. Subtracting $1,000 in ads gives a $200 loss before other costs and tax: a −20% advertising ROI.
With these same assumptions, $0.40 CPC breaks even before other costs. Alternatively, at $0.50 CPC, conversion needs to reach 2.5%. Both are conditional thresholds, not recommended bids or predicted conversion rates.
How the calculation works
- Acquired subscribers
- (Ad spend ÷ CPC) × conversion rate
- Revenue per subscriber after platform fee
- (Monthly revenue × average paid months + other revenue) × (1 − fee rate)
- Advertising ROI before other costs and tax
- ((Acquired subscribers × revenue per subscriber after fee − ad spend) ÷ ad spend) × 100
- Break-even CPC
- Conversion rate × revenue per subscriber after platform fee
Convert percentages to fractions in formulas: 2% is 0.02. Keep all revenue assumptions tied to the same acquired cohort and measurement period.
Choose inputs you can defend
Use a collected price
A discounted first month or a refund changes revenue. JuicyScout's April 2026 public-pricing report recorded a $10 median across 109,798 paid listings. That is a list-price snapshot, not evidence of what your subscribers will pay.
Measure a complete cohort
Divide attributed new subscribers by ad clicks from the same campaign. Count repeat clicks and attribution consistently. For revenue, average across all acquired subscribers, including people who never renew or buy extras.
Account for the waiting period
Revenue may arrive over several months while ads are paid upfront. This model does not discount future cash flows or model payout delays. Add your own operating costs before deciding whether a campaign is affordable.
Frequently asked questions
What is a good cost per click for OnlyFans advertising?
There is no universal profitable CPC. In this model, break-even CPC equals the click-to-subscriber conversion rate multiplied by revenue per acquired subscriber after the platform fee. At 2% conversion and $20 after-fee revenue per subscriber, break-even CPC is $0.40 before other costs and tax.
Can I use this calculator for a free OnlyFans page?
Yes. Set monthly subscription revenue and paid months to zero. Enter average collected tips and PPV revenue per acquired subscriber, including subscribers who spend nothing. A free subscription alone does not generate revenue.
Is the result monthly income or net profit?
Neither. It models revenue from the cohort acquired with the entered campaign budget over the paid-month period you choose. Contribution subtracts platform fees and ad spend, but excludes agency fees, production, labor, currency conversion and taxes.
Are the example conversion and retention values based on JuicyScout campaigns?
No. They are illustrative inputs. Replace them with measurements from your own campaigns using a consistent attribution window. The calculator does not estimate conversion from follower counts or promise campaign results.
Are my inputs saved or sent to JuicyScout?
The calculator processes your inputs in your browser and does not submit or save them to JuicyScout. Reloading restores the example. You can download a CSV to keep your scenario. The site's normal page analytics still apply.